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Automakers are targeting the job site with electric pickup trucks.

General Motors Co. will boost output at two truck plants, allowing the company to beat its first-half forecast of $5.5 billion in profit and to hit the high end of its full-year target of around $11 billion.

With new competition nipping at its wheels, Ford Motor Co. has overhauled its rugged F-150 Raptor model, a pricey and profitable pickup the company calls its “trophy truck.”

GMC says it will offer its hands-free driver-assistance feature Super Cruise on its Sierra pickup sometime in 2022.

Ram pickups surpassed the Chevrolet Silverado in U.S. sales in 2019 for the first time.

Americans bought 524,000 small, starter pickup trucks last year — about 1,400 a day — but not one of them had removable doors. In a few weeks, that small but noteworthy gap in the market will be filled by the Jeep Gladiator, a new rig that represents Fiat-Chrysler’s initial bid to re-enter one of the industry’s hottest segments.

Americans’ love of pricey pickups and SUVs is stretching their wallets, leading lenders to bend over backward to keep monthly payments affordable.

VIA Motors Inc., a closely held assembler of plug-in hybrid pickups, expects to sell 50,000 vehicles per year by 2018, Chairman Bob Lutz said.