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Trucking marketers looking for a leg up on social media are turning to AI software that can quickly surface the absolute best influencers in that medium to promote their brand.

Driver Clarissa Rankin is a social media influencer who encourages women to enter the trucking industry and shares a glimpse of her life on the road. And she's not alone.

Trucking companies are using social media to connect with drivers, build their brands and recruit and retain workers. And they’re having success.

Congressional transportation leaders are the focus of a new social media campaign designed to draw attention to infrastructure funding priorities nationwide.

NASHVILLE, Tenn. — Enhanced social media presence and expanded use of big data analytics are two critical tactics for carriers seeking to solve the ongoing problem of the driver shortage, experts at a conference here on recruitment and retention said last week.

Trucking and logistics companies willing to invest time and resources in social media can gain an edge on rivals who are slow to develop the online tools, which can help carriers connect with customers and elevate a fleet’s profile, carrier and technology executives said.