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Returning a more affordable option for its top-selling truck would reverse a decision last year by former CEO Carlos Tavares to stop making the entry-level model.

Having zipped from six-figure sedans to Costco-crushing SUVs, electrification is finally zeroing in on the auto industry’s most esoteric form: the tiny pickup truck.

Loadsmart’s Freight Data Insights Report provides analysis of millions of quotes and hundreds of thousands of pickups and deliveries in over 680,000 U.S. lanes. Download the report to take a look back and plan ahead with industry-specific insights.

Hyundai Motor Co. expects to enter the U.S. pickup market soon with what likely is to be an American-made vehicle aimed at luring buyers who aren’t traditional truck owners, an executive said July 8.